European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.

European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield. the profiles and policies of multinational companies operating in Europe /

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Bibliographic Details
Main Author: Rijkens, Rein
Format: Book
Language:English
Published: London : Cassell, c1992
Subjects:
Advertising > Management
Advertising > Brand name products > Europe
Marketing > Management
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Pilkington Library - Pilkington Main Collection

Shelfmark: 659.1094/RIJ
Copy [0400858800] Available
Copy [0400539179] Available

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