Promotional strategy : managing the marketing communications. managing the marketing communications.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
c1994
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| Edition: | 8th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.82/ENG |
|---|---|
| Copy [0400978695] | Available |