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Showing 1 - 18 results of 18 for search 'Palgrave Macmillan,.' Refine Results
  1. 1
    Marketing revealed : challenging the myths / Willem Burgers.
    by Burgers, Willem
    Published 2008
    “...Palgrave Macmillan,...”
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  2. 2
    Wonder woman : marketing secrets for the trillion dollar customer / Iain Ellwood with Sheila Shekar.
    by Ellwood, Iain
    Published 2008
    “...Palgrave Macmillan,...”
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  3. 3
    Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
    by Okonkwo, Uche
    Published 2007
    “...Palgrave Macmillan,...”
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  4. 4
    Key concepts in marketing / Jon Sutherland and Diane Canwell.
    by Sutherland, Jonathan
    Published 2004
    “...Palgrave Macmillan,...”
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  5. 5
    Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy.
    by Jones, Rob, 1964-
    Published 2002
    “...Palgrave Macmillan,...”
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  6. 6
    Entrepreneurial marketing for SMEs / Luca Cacciolatti and Soo Hee Lee.
    by Cacciolatti, Luca, Lee, Soo Hee
    Published 2016
    “...Palgrave Macmillan,...”
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  7. 7
    Luxury online : styles, systems, strategies / Uche Okonkwo.
    by Okonkwo, Uche
    Published 2010
    “...Palgrave Macmillan,...”
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  8. 8
    What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.
    by Doctoroff, Tom
    Published 2012
    Edition: Pbk ed.
    “...Palgrave Macmillan,...”
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  9. 9
    Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.
    by Sathi, Arvind
    Published 2014
    Edition: First edition.
    “...Palgrave Macmillan,...”
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  10. 10
    New luxury management : creating and managing sustainable value across the organization / Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  11. 11
    Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.
    by Lambin, Jean-Jacques, 1933-
    Published 2012
    Edition: 3rd ed.
    “...Palgrave Macmillan,...”
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  12. 12
    Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  13. 13
    Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
    by Baron, Steve (J. Steve)
    Published 2009
    Edition: 3rd ed.
    “...Palgrave Macmillan,...”
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  14. 14
    Brand fans : lessons from the world's greatest sporting brands / Aaron C.T. Smith, Constantino Stavros, Kate Westberg.
    “...Palgrave Macmillan,...”
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  15. 15
    Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson ; [foreword by Sir Martin Sorrell].
    by Adamson, Allen P.
    Published 2007
    Edition: 1st Palgrave Macmillan pbk. ed.
    “...Palgrave Macmillan,...”
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  16. 16
    Agency : starting a creative firm in the age of digital marketing / Rick Webb.
    by Webb, Rick
    Published 2015
    “...Palgrave Macmillan,...”
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  17. 17
    Marketing strategy and management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde.
    by Baker, Michael John
    Published 2014
    Edition: Fifth edition.
    “...Macmillan Education, Palgrave,...”
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  18. 18
    Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.
    “...Macmillan Education : Palgrave,...”
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