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  1. 1
    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
    by Piercy, Nigel
    Published 2002
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  2. 2
    The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas / Chris Noonan.
    by Noonan, Chris J.
    Published 1999
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  3. 3
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
    “...Butterworth-Heinemann,...”
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  4. 4
    Strategic marketing management : planning, implementation, and control.
    Edition: 2nd ed. /
    “...Butterworth-Heinemann,...”
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  5. 5
    Market-led strategic change : transforming the process of going to market / Nigel Piercy.
    by Piercy, Nigel
    Published 1997
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  6. 6
    Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
    by Drummond, Graeme
    Published 2007
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  7. 7
    Strategic marketing : planning and control / Graeme Drummond, John Ensor.
    by Drummond, Graeme
    Published 1999
    “...Butterworth-Heinemann in association with CIM,...”
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  8. 8
    Profitable product management / Richard A. Collier.
    by Collier, Richard A.
    Published 1995
    “...Butterworth-Heinemann, on behalf of the Chartered Institute of Marketing,...”
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  9. 9
    Effective management for marketing / Angela Hatton and Mike Worsam.
    by Hatton, Angela
    Published 1995
    “...Butterworth Heinemann on behalf of the Chartered Institute of Marketing,...”
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  10. 10
    Financial aspects of marketing / Keith Ward.
    by Ward, Keith
    Published 1989
    “...Heinemann Professional on behalf of the Chartered Institute of Marketing,...”
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