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191Managing new product and process development : text and cases / Kim B. Clark, Steven C. Wheelwright.by Clark, Kim B.“...Free Press,...”
Published 1993
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199Simplicity marketing end brand complexity, clutter, and confusion / Steven M. Cristol, Peter Sealey.by Cristol, Steven M.“...Free Press,...”
Published 2000
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200by Rogers, Everett M.
Published 2003Edition: Fifth edition.“...Free Press,...”
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