Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. the strategic management of brands, identity, and image /

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Bibliographic Details
Main Author: Schmitt, Bernd
Other Authors: Simonson, Alex, Peters, Thomas J.
Format: Book
Language:English
Published: New York : Free Press, c1997.
Subjects:
Corporate image
Brand name products
Tags: Add Tag
expression 1
graphic 1
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Pilkington Library - Pilkington Main Collection

Call Number: 658.827/SCH
Copy [0402376242] Available

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