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  1. 1
    Basic marketing : concepts, decisions and strategies / (by) Edward W. Cundiff, Richard R. Still.
    Edition: 2nd ed.
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  2. 2
    Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.].
    Published 1995
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  3. 3
    European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.
    Published 1997
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  4. 4
    Understanding marketing / Mark A. P. Davies.
    by Davies, Mark A. P.
    Published 1998
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  5. 5
    Contemporary retailing / William H. Bolen.
    by Bolen, William H., 1943-
    Published 1988
    Edition: 3rd ed.
    “...Prentice Hall,...”
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  6. 6
    Market segmentation / (by) Ronald E. Frank, William F. Massy, Yoram Wind.
    by Frank, Ronald E.
    Published 1972
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  7. 7
    Marketing strategy and plans : systematic marketing management / David J. Luck, O.C. Ferrell.
    by Luck, David J (David Johnston)
    Published 1985
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  8. 8
    An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.
    by Dyer, Robert F.
    Published 1991
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  9. 9
    Analytical marketing exercises / Sam V. Smith.
    by Smith, Sam V
    Published 1985
    Edition: 2nd ed.
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  10. 10
    The Business of art / edited and with an introduction by Lee Evan Caplin.
    Published 1982
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  11. 11
    Fundamentals of modern marketing / (by) Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni.
    Edition: 2nd ed.
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  12. 12
    Developing a winning J.I.T. marketing strategy : the industrial marketer's guide / Charles O'Neal, Kate Bertrand.
    by O'Neal, Charles
    Published 1991
    “...Prentice Hall,...”
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  13. 13
    Cases in marketing management : issues for the 1980's / Charles L. Hinkle, Esther F. Stineman.
    by Hinkle, Charles L.
    Published 1984
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  14. 14
    Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb.
    Published 1987
    Edition: 3rd ed.
    “...Prentice-Hall,...”
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  15. 15
    Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
    by Kotler, Philip
    Published 1991
    Edition: 4th ed.
    “...Prentice-Hall,...”
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  16. 16
    Marketing for health care organizations / Philip Kotler, Roberta N. Clarke.
    by Kotler, Philip
    Published 1987
    “...Prentice-Hall ; ,...”
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  17. 17
    Marketing management : providing, communicating and delivering value / Frank Bradley.
    by Bradley, Frank, 1942-
    Published 1995
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  18. 18
    European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.
    Published 1994
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  19. 19
    Marketing management : analysis, planning, implementation, and control.
    by Kotler, Philip
    Published 1991
    Edition: 7th ed.
    “...Prentice-Hall,...”
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  20. 20
    Tourism marketing and management handbook / edited by Stephen F. Witt and Luiz Moutinho.
    Published 1995
    Edition: Student ed.
    “...Prentice-Hall,...”
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