Marketing management : analysis, planning, implementation, and control. analysis, planning, implementation, and control.

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, N.J. ; London : Prentice-Hall, c1991
Edition:7th ed.
Series:Prentice-Hall series in Marketing
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/KOT
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