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  1. 1
    Marketing classics : a selection of influential articles / (compiled by) Ben M. Enis, Keith K. Cox.
    Published 1985
    Edition: 5th ed.
    “...Allyn and Bacon,...”
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  2. 2
    Marketing / Carl McDaniel, Jr., William R. Darden.
    by McDaniel, Carl D.
    Published 1987
    “...Allyn and Bacon,...”
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  3. 3
    Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
    by Kerin, Roger A.
    Published 1990
    Edition: 5th ed.
    “...Allyn and Bacon,...”
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  4. 4
    Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
    by Kerin, Roger A.
    Published 1993
    Edition: 6th ed.
    “...Allyn & Bacon,...”
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