Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. cases and comments /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Language:English
Published: Hemel Hempstead : Allyn & Bacon, 1993.
Edition:6th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
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Pilkington Library - Pilkington Main Collection

Call Number: 658.8/KER
Copy [0402588150] Available
Copy [0401363007] Available

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