Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. cases and comments /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Language:English
Published: Boston, Mass. ; London : Allyn and Bacon, c1990
Edition:5th ed.
Subjects:
Marketing > Decision making > Case studies
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/KER
Copy [0400219425] Available

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