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  1. 1
    The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis
    “... New York University....”
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  2. 2
    Saving on discounts through accurate sensing - Salespeople's estimations of customer price importance and their effects on negotiation success
    by Sascha Alavi, Jan Wieseke, Jan H. Guba
    Published 2015
    “...© 2015 New York University. Discount negotiations are prevalent in retailing and serve as key...”
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