Showing 1 - 7 results of 7 for search '"Marketing strategy"' Refine Results
  1. 1
    Market segmentation strategies for complex automotive products
    Subjects: '; “...Marketing strategy...”
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  2. 2
    Understanding managers' marketing strategy choice in a collaborative competition industry
    by Jie Meng, Roger A Layton
    Published 2011
    Subjects: '; “...Marketing strategy...”
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  3. 3
    Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
    by Neil Doherty, Fiona Ellis-Chadwick
    Published 2009
    Subjects: '; “...Marketing strategy...”
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  4. 4
    The ‘floating’ role of marketing in football clubs
    by Argyro Elisavet Manoli
    Published 2017
    Subjects: '; “...Marketing strategy...”
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  5. 5
    Dynamic product proliferation and firm performance
    by Pijak Pakhunwanich
    Published 2021
    Subjects: '; “...marketing strategy...”
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  6. 6
    Corporate social responsibility, irresponsibility, and the multinational enterprise environment
    by Giulio Nardella, Stephen Brammer
    Published 2021
    Subjects: '; “...non-market strategies...”
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  7. 7
    Defining and deterring corporate social irresponsibility: embracing the institutional complexity of international business
    Subjects: '; “...Non-market strategy...”
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