Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Purpose - The purpose of this study is to explore empirically the relationship between the scope of the e-commerce strategies currently being deployed by the largest and most influential UK-based retailers, the drivers for their adoption, and perhaps most importantly the degree to which they are per...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/10129 |
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