Market segmentation strategies for complex automotive products
With the advent of ‘big data’, the purpose of this empirical study was to take the opportunity to rethink conventional market segmentation strategies. This is particularly relevant for the automotive industry which is going through a period of rapid change with advanced technologies such as electric...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Default Article |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/36397 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|