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  1. 1
    Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
    by Keller, Kevin Lane, 1956-
    Published 2012
    Edition: 2nd ed.
    Subjects: '; “...Brand name products Management....”
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  2. 2
    European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
    by Rijkens, Rein
    Published 1992
    Subjects: '; “...Advertising Brand name products Europe...”
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