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  1. 1
    Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.
    by Sathi, Arvind
    Published 2014
    Edition: First edition.
    “...Palgrave Macmillan,...”
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  2. 2
    The rise of marketing and market research Edited by Hartmut Berghoff, Uwe Spiekermann, Philip Scranton.
    Published 2012
    “...Palgrave Macmillan,...”
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  3. 3
    Journal of marketing analytics
    “...Palgrave Macmillan....”
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  4. 4
    Journal of targeting, measurement, and analysis for marketing
    “...Palgrave Macmillan Ltd....”
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