European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.

Published 1994

Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.

by Lambin, Jean-Jacques, 1933-
Published 2012

Edition: 3rd ed.

Marketing management / Philip Kotler ... [et al.].

Published 2009

Edition: [European ed.].

European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.

by Rijkens, Rein
Published 1992