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  1. 1
    Tilt : shifting your strategy from products to customers / Niraj Dawar.
    by Dawar, N. (Niraj)
    Published 2013
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  2. 2
    Consumer-led food product development / edited by Hal MacFie.
    Published 2007
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  3. 3
    Fasten your seatbelt : the passenger is flying the plane / Nawal K. Taneja.
    by Taneja, Nawal K.
    Published 2005
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  4. 4
    The marketing matrix : how the corporation gets its power -- and how we can reclaim it / Gerard Hastings.
    by Hastings, Gerard
    Published 2013
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  5. 5
    Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.
    by Sathi, Arvind
    Published 2014
    Edition: First edition.
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  6. 6
    Understanding consumer decision making the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.
    Published 2001
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