Understanding consumer decision making the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.

Understanding consumer decision making the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. the means-end approach to marketing and advertising strategy /

Saved in:
Bibliographic Details
Other Authors: Reynolds, Thomas J. (Thomas John), 1947-, Olson, Jerry C. (Jerry Corrie), 1944-
Format: eBook
Language:English
Published: Mahwah, N.J. : L. Erlbaum, 2001.
Subjects:
Consumer behavior.
Marketing > Management.
Online Access:https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781410600844
Tags: Add Tag
No Tags, Be the first to tag this record!
Login for hold information

Internet

https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781410600844

Online Resource - Electronic book

Copy [Unknown] Available
Notes:
  • VLeBooks, unlimited user ebook

Similar Items