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Suggested Topics:
Advertising
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Consumer behavior
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Advertising
Consumer behavior
Psychological aspects
History
2
Marketing
2
Branding (Marketing)
1
Consumers' preferences
1
Decision making
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Influence (Psychology)
1
Motivation research (Marketing)
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Persuasion (Psychology)
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Sex role in advertising
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Social aspects
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Subliminal advertising
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1
Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
Published 1992
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.
Published 2008
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Advertising and consumer citizenship : gender, images and rights / Anne M. Cronin.
by
Cronin, Anne M., 1967-
Published 2000
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The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / Tim Wu.
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Wu, Tim
Published 2017
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The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.
by
Ferrier, Adam
,
Fleming, Jennifer (Jennifer A.)
Published 2014
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Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
by
Samuel, Lawrence R.
Published 2010
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Library
Pilkington Library
5
London Library
3
Format
Book
6
Year of Publication
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To:
Shelfmark
600 - Technology
6
300 - Social sciences
1
Author
Cronin, Anne M., 1967-
1
Ferrier, Adam
1
Fleming, Jennifer (Jennifer A.)
1
Haugtvedt, Curtis P. 1958-
1
Herr, Paul 1956-
1
Kardes, Frank R.
1
Mitchell, Andrew A.
1
Samuel, Lawrence R.
1
Wu, Tim
1
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Language
English
6
Era
1856-1939
1
Region
United States
1
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