Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hillsdale, N.J. :
L. Erlbaum Associates,
1992
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| Series: | Advertising and consumer psychology
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1019/ADV |
|---|---|
| Copy [0400749904] | Available |