Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.

Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.

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Bibliographic Details
Other Authors: Haugtvedt, Curtis P. 1958-, Herr, Paul 1956-, Kardes, Frank R.
Format: Book
Language:English
Published: New York, NY ; Hove, East Sussex : Lawrence Erlbaum Associates, c2008.
Series:Marketing and consumer psychology series
Subjects:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8342/HAN
Copy [0403778352] Available

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