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  1. 1
    Principles of marketing Philip Kotler and Gary Armstrong.
    Edition: Eighteenth edition, Global edition..
    “...Pearson Education,...”
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  2. 2
    Marketing data science modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
    by Miller, Thomas W., 1946-
    Published 2015
    “...Pearson Education, Inc.,...”
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  3. 3
    Strategic marketing for non-profit organisations Alan R. Andreasen, Philip R. Kotler.
    Edition: 7th ed.
    “...Pearson Education, Limited,...”
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