Principles of marketing Philip Kotler and Gary Armstrong.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: eBook
Language:English
Published: New York, NY : Pearson Education, [2020].
Edition:Eighteenth edition, Global edition..
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Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=6127827
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