Strategic marketing for non-profit organisations Alan R. Andreasen, Philip R. Kotler.
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| Main Authors: | , |
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| Format: | eBook |
| Published: |
Harlow, United Kingdom :
Pearson Education, Limited,
2014.
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| Edition: | 7th ed. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5186239 |
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5186239Online Resource - Electronic book
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