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  1. 1
    Readings in marketing management : a strategic perspective / (edited by) Barry Berman, Joel R. Evans.
    Published 1984
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  2. 2
    Bringing your product to market, in less than a year : fast-track approaches to cashing in on your great idea / Don Debelak.
    by Debelak, Don
    Published 2005
    Edition: 2nd ed.
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  3. 3
    Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
    by Peppers, Don
    Published 2004
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  4. 4
    Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans.
    Published 1995
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  5. 5
    Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
    Edition: 6th ed.
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  6. 6
    Strategic market management / David A. Aaker.
    by Aaker, David A.
    Published 2004
    Edition: 7th ed, International ed.
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  7. 7
    Marketing strategies for competitive advantage / Dennis Adcock.
    by Adcock, Dennis
    Published 2000
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  8. 8
    Marketing mistakes and successes / Robert F. Hartley.
    by Hartley, Robert F., 1927-
    Published 1998
    Edition: 7th ed..
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  9. 9
    Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.
    Published 1995
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  10. 10
    Brand stretch : why 1 in 2 extensions fail, and how to beat the odds : a brandgym workout.
    by Taylor, David
    Published 2004
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  11. 11
    Passion branding : harnessing the power of emotion to build strong brands/ Neill Duffy with Jo Hooper.
    by Duffy, Neill
    Published 2003
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  12. 12
    The professional services firm bible / John Baschab, Jon Piot.
    by Baschab, John, 1968-
    Published 2004
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  13. 13
    Market driven enterprise : product development, supply chains, and manufacturing / Amiya K. Chakravarty.
    by Chakravarty, Amiya K
    Published 2001
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  14. 14
    Marketing mistakes and successes / Robert F. Hartley.
    by Hartley, Robert F., 1927-
    Published 2000
    Edition: 8th ed.
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  15. 15
    Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
    by Doyle, P. (Peter), 1943-
    Published 2000
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  16. 16
    Kellogg on marketing / the Kellogg Marketing Faculty Northwestern University ; Dawn Iacobucci, editor.
    Published 2001
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  17. 17
    Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon.
    by Pringle, Hamish
    Published 2001
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  18. 18
    They ask, you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer / Marcus Sheridan ; foreword by Krista Kotrla.
    by Sheridan, Marcus
    Published 2017
    “...Wiley,...”
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  19. 19
    Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
    by Barden, Phil, 1959-
    Published 2013
    “...Wiley,...”
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  20. 20
    Luxury brand management : a world of priviledge / Michel Chevalier, Gérald Mazzalovo.
    by Chevalier, Michel, 1943-
    Published 2012
    Edition: 2nd ed.
    “...Wiley,...”
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