Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. text and cases /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York ; Chichester :
Wiley,
c1995
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| Edition: | 6th ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/DAL |
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| Copy [0401011720] | Available |