Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.

by Kotler, Philip
Published 1999

Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler.

by Simon, Françoise
Published 2003

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.

by Schmitt, Bernd H
Published 1999

The marketing edge : making strategies work / Thomas V. Bonoma.

by Bonoma, Thomas V.
Published 1985

Market driven strategy : processes for creating value / George S. Day ; with a new introduction.

by Day, George S.
Published 1999

The marketing imagination / Theodore Levitt.

by Levitt, Theodore
Published 1986

Edition: New, expanded ed.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.

by Buzzell, Robert D. (Robert Dow)
Published 1987