Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter A. Wills.

by Malhotra, Naresh K., Birks, David F., Wills, Peter, 1949-
Published 2013

The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins.

by Mullins, John W. (John Walker)
Published 2013

Edition: Fourth edition.

The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.

by Mullins, John W. (John Walker)
Published 2018

Edition: Fifth edition.

Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.
Published 2017

Edition: Fifth Edition.

Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra.

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.
Published 2020

Edition: Sixth edition.

Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

by Burns, Alvin C., Veeck, Ann, Bush, Ronald F.
Published 2017

Edition: Eighth edition

Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.

by Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip Edward, 1951-, Reibstein, David J.
Published 2017

Edition: Second edition.