Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks. an applied approach /

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Bibliographic Details
Main Authors: Malhotra, Naresh K. (Author), Nunan, Daniel (Author), Birks, David F. (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2017.
Edition:Fifth Edition.
Subjects:
Marketing research.
Marketing research > Methodology.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/MAL
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London Library - London

Shelfmark: 658.83/MAL
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