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  1. 1
    Strategic brand management : building, measuring, and managing brand equity.
    Edition: Fifth edition /
    “...Pearson,...”
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  2. 2
    The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
    by Neumeier, Marty
    Published 2006
    Edition: Rev ed.
    “...New Riders ; Pearson Education,...”
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