Strategic brand management : building, measuring, and managing brand equity.

Strategic brand management : building, measuring, and managing brand equity. building, measuring, and managing brand equity.

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Bibliographic Details
Main Authors: Keller, Kevin Lane, 1956- (Author), Swaminathan, Vanitha (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, [2020]
Edition:Fifth edition /
Subjects:
Brand name products > Management.
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gbm 1
textbook 1
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London Library - London

Shelfmark: 658.827/KEL
Copy [0404426913] Available

Pilkington Library - Pilkington Main Collection

Shelfmark: 658.827/KEL
Copy [0404887392] Available
Copy [0404805280] Available
Copy [0404805272] Checked out – Due: 20-05-2024
Copy [0404805302] Checked out – Due: 20-05-2024
Copy [0404805299] Checked out – Due: 20-05-2024
Copy [0404804306] Checked out – Due: 20-05-2024

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