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  1. 1
    Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
    Edition: Seventh edition.
    “...Pearson,...”
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  2. 2
    Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
    Edition: Sixth edition.
    “...Pearson Education Ltd.,...”
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