Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

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Bibliographic Details
Main Authors: Hooley, Graham J. (Author), Piercy, Nigel (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author)
Format: Book
Language:English
Published: Harlow : Pearson Education Ltd., 2017.
Edition:Sixth edition.
Subjects:
Target marketing.
Marketing > Management.
Tags: Add Tag
marketing 2
and 1
making 1
mrktng 1
planning 1
strategy 1
work 1
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