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  1. 1
    A framework for marketing management.
    Edition: Sixth edition /
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  2. 2
    Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang, Chin-Tiong Tan, Siew Meng Leong.
    Edition: Seventh edition.
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    Strategic brand management : building, measuring, and managing brand equity.
    Edition: Fifth edition /
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