The complex role of complexity: How service providers can mitigate negative effects of perceived service complexity when selling professional services
© 2015, © The Author(s) 2015. During professional service encounters, integrating customers into the process of service provision is both important and challenging, as the complexity of professional services can impair value creation at the service provider–customer interface. This study addresses t...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/33447 |
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