Identity expressiveness in marketing: review and future research agenda

Identity expressiveness in marketing: review and future research agenda

Purpose: This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022. Design/methodology/approach: The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently know...

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Bibliographic Details
Main Authors: Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John Cadogan, Michael Christofi
Format: Default Article
Published: 2023
Subjects:
Commerce, management, tourism and services
Marketing
Identity expressiveness
Systematic literature review
Identity signaling
Self-expression
Self-expression needs
Self-authenticity
Self-concept
Brand identity expressiveness
Online Access:https://hdl.handle.net/2134/24747204.v1
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https://hdl.handle.net/2134/24747204.v1

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