Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. how companies can align strategy, culture, and identity through corporate branding /

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Bibliographic Details
Main Author: Hatch, Mary Jo
Other Authors: Schultz, Majken
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, c2008.
Subjects:
Corporate image.
Corporate culture.
Branding (Marketing)
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London Library

Availability details from London Library
Shelfmark: 658.827/HAT
Copy number Shelving location Availability
Copy [0404833365] London Available

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