Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. how companies can align strategy, culture, and identity through corporate branding /

Show all versions (2)
Saved in:
Bibliographic Details
Main Author: Hatch, Mary Jo
Other Authors: Schultz, Majken
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, c2008.
Subjects:
Corporate image.
Corporate culture.
Branding (Marketing)
Tags: Add Tag
No Tags, Be the first to tag this record!
Login for hold information

London Library - London

Shelfmark: 658.827/HAT
Copy [0404833365] Available

Similar Items