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Hatch, Mary Jo
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Hatch, Mary Jo
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Organization theory : modern, symbolic, and postmodern perspectives / Mary Jo Hatch.
by
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Mary
Jo
Published 1997
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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz.
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Mary
Jo
Published 2008
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The Expressive organization : linking identity, reputation, and the corporate brand.
Published 2000
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Corporate image
Brand name products
Business communication
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Corporations
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Organizational sociology
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