Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Other Authors: Bearden, William O., 1945- (Editor), Netemeyer, Richard G., 1956-, Haws, Kelly L. (Editor)
Format: eBook
Language:English
Published: Los Angeles, [Calif.] : SAGE, 2011.
Edition:Third edition
Subjects:
Marketing research.
Consumer behavior > Research.
Online Access:https://doi.org/10.4135/9781412996761
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https://doi.org/10.4135/9781412996761

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  • Sage Knowledge, unlimited user ebook

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