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  1. 1
    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
    by Bearden, William O., 1945-
    Published 1999
    Edition: 2nd ed.
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  2. 2
    Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
    Published 2011
    Edition: Third edition
    Other Authors: '; “...Bearden, William O., 1945-...”
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