Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz.

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz. how companies can align strategy, culture, and identity through corporate branding /

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Bibliographic Details
Main Author: Hatch, Mary Jo
Other Authors: Schultz, Majken
Format: eBook
Language:English
Published: San Francisco, Calif. : Jossey-Bass, 2008.
Subjects:
Business names.
Corporate image.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807
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Description
Physical Description:xix, 266 p. : ill.
Also available in printed form.
Bibliography:Includes bibliographical references and index.
ISBN:9780470245361
0470245360 (ebook)

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