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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz. how companies can align strategy, culture, and identity through corporate branding /
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| Format: | eBook |
| Language: | English |
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San Francisco, Calif. :
Jossey-Bass,
2008.
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| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807 |
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807Online Resource
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Electronic book
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