Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Elsevier Butterworth-Heinemann,
2003.
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| Edition: | 3rd ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.827/DEC |
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| Copy [040291371X] | Available |