Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2001.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1/PER |
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| Copy [0402492676] | Available |
| Copy [0402492684] | Available |