E-marketing : improving marketing effectiveness in a digital world / Malcolm McDonald and Hugh Wilson. improving marketing effectiveness in a digital world /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Financial Times Prentice Hall,
1999.
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| Series: | Cranfield School of Management research reports.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.800285/MAC |
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| Copy [0402429389] | Available |