Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif ; London : Sage, c1998
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Pilkington Library - Pilkington Main Collection

Call Number: 658.8/MOO
Copy [0401872483] Available