Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif ; London :
Sage,
c1998
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/MOO |
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| Copy [0401872483] | Available |