New product development and the music industry / U. Adoni, V-W Mitchell and F.G. Brumbaum.

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Bibliographic Details
Main Author: Adoni, U.
Other Authors: Mitchell, Vincent-Wayne, Prumbaum, F. G.
Format: Book
Language:English
Published: Manchester : Manchester School of Management, UMIST, 1994.
Series:Marketing working paper series ; no.9405
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